Carlos R. Cobián is a purpose-driven, accomplished entrepreneur recognized for developing innovative, successful businesses in Latin America.
In 1995, when he was 21 years old and performing as a club DJ, he co-founded Empire Entertainment, Puerto Rico’s first youth and experiential marketing agency. Empire Entertainment disrupted the traditional advertising agency industry by promoting performance-based business models and employing new, ingenious marketing methods to reach young people. The result was a new wave of creative promotions and production shops.
“As a DJ, I did what I loved—entertain and create memorable experiences that made people happy.”
Between 1995 and 2006, Cobián owned restaurants and bars and consulted for leading global brands such as Coors Light, Bacardi, Toyota, Pepsi and Hilton Hotels.
In 2003, Cobián co-founded Wireless Idea, a pioneer in the use of mobile devices as a marketing and content monetization tool for brands, reaching mobile users in 17 Latin American countries.
In 2014, he founded Cobian Media, a progressive media company that develops platforms for personal, professional and economic growth via gatherings of innovators and forward thinkers. Among its events are Animus Summit, a growth and empowerment event for women; AgroHack Conference & Expo, an expo for innovation and collaboration in agriculture; and H3 Tech Conference, a tech innovation and startup symposium. These projects have been featured in The New York Times, Forbes, NBC News, The Guardian, Inc Magazine, Nylon, The Huffington Post, Fast Company and other media outlets.